DUCK DONUTS GRAND OPENING
Events | Marketing | Social Media | Graphic Design | Public Relations
When our agency was approached to assist with the grand opening of the first Duck Donuts in Louisville, KY, we couldn’t be more excited! Originating in Duck, North Carolina, in 2007, Duck Donuts quickly grew to almost 100 open franchise locations with more than 145 contracts across 27 states and four countries.
Despite opening on a cold Winter morning, the Duck Donuts official grand opening and ribbon cutting was a huge success. Customers lined up, even camped out, to try their warm, made-to-order donuts plus a chance to win free donuts for a year in honor of their 100th opening. Our team successfully secured pre and day-of coverage from all four local stations (WAVE3, WDRB, WHAS11, and WLKY) as well as Courier Journal, Louisville business First and more. Pre-coverage included on-set appearances, interviews, and special VIP tours for media personnel, local and regional social media influencers, etc.
Our social media team works on an on-going basis to keep Duck Donuts relevant and on-brand. With Louisville being such a saturated market when it comes to local restaurants, it was extremely important that we get creative to help differentiate them from their competitors. Through ongoing social media, graphic design, and community partnerships we have built an impressive following on their page with high interaction and engagement.